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Our TV commercial adventure - part 1

Even after being the "head of marketing" for the past couple of years, I still am a newbie with anything to do with marketing. So I learn and I read and I try and try some more.

Since our website is our main marketing tool, one of the most important things we track is the number of visitors. Its not the only thing and probably not even the most important metrics but if you have a website and no visitors - you have nothing :-)

So we're talking about lead generation, there are many ways to try and get leads to your online marketing "funnel" but none is more glamours that the T

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Are you using Excel to do your books?

A few members in another thread were discussing the use of Excel, which prompted this thread.

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Is marketing a science?

I am certainly not an expert and my background is probably the exact opposite, but I read and tried enough over the past couple of years to learn some of the basics.

So we've gone through things like ideal customer, market research, target market focus, diffrantiaion and positioning, pricing, lead generation , lead conversion, contant followup, last minute and other "deals", pricing experiments, many site experiments (inclduing images, videos, title etc) 

None of these things have made a hugh differnce and progress is still slow and steady. 

One of t

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Crafting your core message (is hard)

 

I've just came across a nice little article to assist with crafting your core message. It provides a few simple questions you need to ask:
* What do I sell?
* What are the features?
* The benefits?
* Advantages over competitors
* who could use it

You can then use this to build your core message:
We sell [what you sell] to [prospects who could use it]. This makes their lives easier by providing [features] which [benefits]. In our market we excel because we [advantage].


For example:
We sell accounting soft

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Nominal Enhances their Accounting Software - bank feeds

Accurate accounting is at the heart of business efficiency.

In the mid of January, Nominal released an exciting new feature for their accounting software. This update provides online banking feeds to the users and lets them easily synchronize their data with the bank account they maintain with the Nominal software. Nominal's founder Uri Maimon was very optimistic following the update's release stating "We're really happy and excited. We're happy that we have finally included this critical update on which we were working for so long. With the update now available to our users, we a

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Commonwealth Bank CBA bank feed

Reconciling your CBA business account with your accounting software need not be complicated.

I am extremly happy to announce that we've released a set of online banking feeds that allow businesses to import and reconcile their bank transactions straight into the Nominal Accounting records.

CBA online banking is one of the most common tools used by Australian small business and we wanted to make sure we support the CBA online banking system as a matter of urgency. During the next few weeks we will be releasing online banking feeds for other banks, including:

Nominal Adds New Feature to their Accounting Software

Simplification through software enhances convenience and efficiency of business accounting.

Nominal has recently announced an update for their Nominal Accounting Software. The update is the addition of online banking feeds which let users synchronize their software with their bank account. According to Nominal founder Uri Maimon, ¢â‚¬Å“the new feature will enhance the functionality and value of Nominal Accounting for its users by simplifying their day to day bookkeeping tasks.¢â‚¬

Maimon added that, "We would ask ourselves how efficient and simple our busine

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ANZ online banking feed

Reconciling your ANZ business account with your accounting software need not be complicated. Not if you have Nominal to help :-)

I am extremly happy to announce that we've released a set of online banking feeds that allow businesses to import and reconcile their bank transactions straight into the Nominal Accounting records.

ANZ online banking is one of the most common tools used by Australian small business and we wanted to make sure we support the ANZ online banking system as a matter of urgency. During the next few weeks we will be releasing online banking feeds for other

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Online banking feeds

One of ths most important tasks in keeping your books correctly and up to date is bank account reconcilation. The main purpose being to make sure that all your bank account (real) transactions have been recorded and accounted for within your business records.

If you have done it before you will know the little nerdy sense of achievment you get when you see your bank balance is exactly the same as your account balance on your books :-)

This process is much easier to complete when you import your bank transactions electroniclly, when you have your transactions in place all you

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THE TOP 10 TIPS SMALL BUSINESS OWNERS SHOULD CONSIDER WHEN CHOOSING AN ACCOUNTING SOFTWARE PACKAGE

Whether you are just starting out or you are looking for better ways to manage your existing micro or small business, one of the key factors in making it a success is to manage your business financials and track your business health. 

Choosing the right accounting software package is a hard task for anyone, especially small business owners. What's right for other business owners may not be compatible with your small business. That's why we've come up with the top ten tips you should consider when choosing an accounting software package. These are sure to make your job simpler an

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