I've been struggling with finding our unique selling proposition and although I know that our product is better than the competition, I also know it doesn't mean a thing as long as it doesn't own a position.

And where do you find this position? by talking to your customers of course, after all the position and the brand lives in the mind of the customer and not in your marketing materials.

So thanks to lots of digging I think we got it:
* Nominal is the ONLY micro business management software
* It is built for Micro Australian businesses
* Assists with your quotes, sales and invoicing
* Purchases and paying bills
* Business expenses and income
* Payroll, leave, super and payslips
* Manage your government obligations (TFN/BAS/PAYG) using SBR
* Time sheets and time billing for services and others
* Business dashboard including KPI, reports and charts.
* Double entry bookkeeping system to keep track of GST,PAYG etc
* Integrate to your online sources: Salesforce, Highrise, SugarCRM, PayPal, Magento, ZenCart, Freshbooks, Harvest, VirtueMart and more coming up.

Now we have a position and are ready to build a brand.
We even have a new logo that YOU helped us select, It feels great!


I'm adding the photo below, just in case anyone is less familiar with latin, LOL :-)
(Wasn't is strange that the guy from Masterchef never heard of William tell?)