I do a lot of testing and I thought it will be nice to share some of the results of what works better on our site with you.

I know my last idea was bad, but this one is much better.

On our site there is a little slogan which I have tried to test different copy on:

* The newest accounting software on the market
* The first micro business accounting software
* Micro business != small business
* The 3rd accounting software in Australia (by Google)
* Do you always buy from the market leader?
* We don't have dozens of products to offer, we only have one
* We don't have 1000+ employees, we're a micro business too
* We havn't been around for 20 years... we're a micro business too
* We're not on the cloud, keep your data close
* Does your business data belongs on the cloud?
* We don't have to cut costs and raise prices
* We sell software (not services) buy once use forever

I have tested the different version on 1200 visitors over the past couple of weeks and measured the responses.

So let's see who can guess what's the best or worse performing slogan. What we measured is engagement, watching the video tour and downloading the trial version. The most important is the last one.

The prize for guessing the best one is a virtual hug.

Disclaimer: the author of the post above is the owner of Nominal Accounting and is very happywhen people buy the software, or use the trial version and have good feedback.