must be good enough for me :-)

I'm going through yet another marketing book at the moment:
"Positioning: The Battle for Your Mind" by Al Ries

And in my typical way I jump to conclusions and try to implement after reading only the first half of the book :-)

The book talks about finding the niche in the mind of the customer not in the product or in the factory and about simplifying the message to try and make lasting impact. (and some other things in the 2nd part of the book, LOL)

Anyway one of well known examples is Avis, who where trying to compete with Hertz without much success, until they started positioning themselves in 2nd place - 'we try harder' which made all the difference for them.

So this week our company climbed to the 3rd place and I thought we should try to use the same principle. Here is an example:




It's only missing one piece of information... what do you think?

You can read about it as well as more on positioning attempts here http://blog.nominal.com.au