We make small businesses awesome

(at keeping their books)


I'm contemplating this new line. It was usually something like: "we make bookkeeping simple"

What do you think?

And while I'm here (as if there's a day when I am not :-) ), I am thinking lately about segmentation and positioning and trying to come up with the best market segments to try and tackle first.

So something like accounting software for 'IT and Web professionals' or 'Marketing and business consultants' etc

I actually analysed the flying solo directory for some data and found:
Category Share %
--------------------
*Coaching, Consulting & Mentoring 9.23%
*Web Services 8.56%
*Advertising & Marketing 5.68%
*Health & Wellbeing 5.66%
*Technology 4.70%
*Other 4.34%
*Design & Illustration 4.26%
*Finance & Insurance (-accountants) 3.95%
*Beauty & Fashion 3.87%
*Office support & Administration 3.55%

Which group(s) would you think be an ideal candidate for a market segment?
The goal is to be the BEST alternative for this market. So actually dedicate resources and commit to perfecting the product to benefit the target market in a way that will make it easier to buy from us.

A good group would need to be easy to communicate to, share information with each other, have some common problems etc

What do you think #2 ?

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